Panasonic is pleased to introduce the new Lumix 10.1-megapixel DMC-FX37 with astonishing 25mm equivalent ultra-wide-angle* LEICA DC lens and a powerful 5x optical zoom (equivalent to 25mm to 125 mm on a 35mm film camera), which captures almost double the viewing space at the same shooting distance compared to ordinary 35mm cameras, resulting in remarkable images with unprecedented width and depth. The world-acclaimed FX series pursues high picture quality and unique features in an urbane, sophisticated profile to which the DMC-FX37 proudly joins.
Panasonic’s iA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos, has been further enhanced. The newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos of decisive moments. The FX37 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera. The Intelligent Exposure function helps capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights.
For image processing, the FX37 features the high-speed, high-performance, next-generation Venus Engine IV. The engine allows the FX37 to shoot up to approx. 310 photos (CIPA) on a single battery charge thanks to improvements in power efficiency.
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