Hasselblad H3D

Hasselblad is today firmly positioning itself as the pre-eminent provider of high-end digital cameras with the launch of the Hasselblad H3D, the world’s first 48mm full-frame DSLR camera system. The H3D is the result of Hasselblad’s strategy of taking photographic flexibility and image quality to new levels, as yet unseen in any competing product. When compared with high-end 35mm DSLRs, the H3D delivers unmatched pixel resolution, better colors and detail rendering and a new choice of viewfinders for creative image composition. In comparison with digital backs, the H3D delivers image quality with a higher level of detail and true sharpness thanks to Hasselblad’s Digital APO Correction (DAC) and the advances of its new Ultra-Focus functionality. The H3D’s full-frame concept offers unique control of image composition and with its new 28mm lens, the H3D allows photographers for the first time ever to take wide angle shots on a 36 x 48mm sensor.

Christian Poulsen, CEO of Hasselblad comments: “The digital revolution prompted many professional photographers to adopt high-end 35mm DSLRs as their back-up or even their main camera. But as the most demanding photographers have become acquainted with the technology, the feedback we’ve had indicates that high-end 35mm often doesn’t offer the required image quality. Many photographers also miss the high-end camera system’s additional photographic flexibility that is beyond the physical parameters of the high-end 35mm DSLR, which was originally designed for ultra-fast shooting environments. Hasselblad has been deluged by requests from traditional camera back buyers for true wide angle photography and extended image quality. We’re confident that in the H3D, a logical evolution of the H1D and H2D, professional photographers will find the complete photographic solution for these needs. What Victor Hasselblad managed to develop with the classic V camera system, the H3D now extends into the digital age.”

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