Hasselblad H3D 31 megapixel

Hasselblad today extends the appeal of its outstanding H3D DSLR camera system to a new professional photographic audience with the launch of the Hasselblad H3D-31, the 31 megapixel version of the H3D-39, the world’s first 48mm full-frame DSLR camera system. Featuring near full-frame capture, the H3D-31 uses a 44×33mm sensor enhanced with micro-lenses to boost ISO rating one stop to a new maximum of ISO 800. The system’s new high-speed capture architecture, which is common to all H3D models and enables the fastest possible operation, also gives the H3D-31 an impressive capture rate of 1.2 seconds per image in either mobile or tethered mode. These features give the H3D-31 the highest burst rate of the H3D family and make it the camera of choice for the professional mobile photographer.

Christian Poulsen, CEO of Hasselblad comments: “To date, we’ve introduced the H3D-39 and H3D-22 and, in doing so, have set new standards in image quality and lens performance for digital SLR cameras. Offering a full-frame, 48x36mm sensor and unique features, such as Hasselblad’s Natural Color Solution, Digital Auto Correction and Instant Approval Architecture, the H3D-39 and H3D-22 deliver unsurpassed image quality, including moiré-free color rendering, and have become the cameras that professional commercial photographers aspire to.

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Hasselblad H3D

Hasselblad is today firmly positioning itself as the pre-eminent provider of high-end digital cameras with the launch of the Hasselblad H3D, the world’s first 48mm full-frame DSLR camera system. The H3D is the result of Hasselblad’s strategy of taking photographic flexibility and image quality to new levels, as yet unseen in any competing product. When compared with high-end 35mm DSLRs, the H3D delivers unmatched pixel resolution, better colors and detail rendering and a new choice of viewfinders for creative image composition. In comparison with digital backs, the H3D delivers image quality with a higher level of detail and true sharpness thanks to Hasselblad’s Digital APO Correction (DAC) and the advances of its new Ultra-Focus functionality. The H3D’s full-frame concept offers unique control of image composition and with its new 28mm lens, the H3D allows photographers for the first time ever to take wide angle shots on a 36 x 48mm sensor.

Christian Poulsen, CEO of Hasselblad comments: “The digital revolution prompted many professional photographers to adopt high-end 35mm DSLRs as their back-up or even their main camera. But as the most demanding photographers have become acquainted with the technology, the feedback we’ve had indicates that high-end 35mm often doesn’t offer the required image quality. Many photographers also miss the high-end camera system’s additional photographic flexibility that is beyond the physical parameters of the high-end 35mm DSLR, which was originally designed for ultra-fast shooting environments. Hasselblad has been deluged by requests from traditional camera back buyers for true wide angle photography and extended image quality. We’re confident that in the H3D, a logical evolution of the H1D and H2D, professional photographers will find the complete photographic solution for these needs. What Victor Hasselblad managed to develop with the classic V camera system, the H3D now extends into the digital age.”

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